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AJ Mathew

All Posts from AJ Mathew

CAN MOBILE AND TV TEAM UP?

AJ Mathew on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the...

THIS IS HOW WE SCROLL

AJ Mathew on March 8, 2017

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...

MOBILE ADS: INTRUSIVE OR EFFECTIVE?

AJ Mathew on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...