# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## AJ Mathew

#### All Posts from AJ Mathew

##### [CAN MOBILE AND TV TEAM UP?](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up)
By  
[AJ Mathew](https://blog.kargo.com/author/aj-mathew) on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the...

##### [THIS IS HOW WE SCROLL](https://blog.kargo.com/themobilizer/feed-vs-read)
By  
[AJ Mathew](https://blog.kargo.com/author/aj-mathew) on March 8, 2017

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...

##### [MOBILE ADS: INTRUSIVE OR EFFECTIVE?](https://blog.kargo.com/themobilizer/heres-different-mobile-ad-formats-brain)
By  
[AJ Mathew](https://blog.kargo.com/author/aj-mathew) on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...