# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

### Topics

- Select a Topic
  - [All](https://blog.kargo.com/)
  - [Ad Tech](https://blog.kargo.com/tag/ad-tech)
  - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising)
  - [Insider](https://blog.kargo.com/tag/insider)
  - [Mobile](https://blog.kargo.com/tag/mobile)
  - [Performance](https://blog.kargo.com/tag/performance)
  - [Creative](https://blog.kargo.com/tag/creative)
  - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge)
  - [Knowledge](https://blog.kargo.com/tag/knowledge)
  - [Programmatic](https://blog.kargo.com/tag/programmatic)
  - [Publishers](https://blog.kargo.com/tag/publishers)
  - [Ad Serving](https://blog.kargo.com/tag/ad-serving)
  - [Kargo](https://blog.kargo.com/tag/kargo)
  - [Brand Safe](https://blog.kargo.com/tag/brand-safe)
  - [Addressable](https://blog.kargo.com/tag/addressable)
  - [Scale](https://blog.kargo.com/tag/scale)
  - [mobileads](https://blog.kargo.com/tag/mobileads)
  - [Featured](https://blog.kargo.com/tag/featured)
  - [APAC](https://blog.kargo.com/tag/apac)
  - [cookies](https://blog.kargo.com/tag/cookies)
  - [fraud](https://blog.kargo.com/tag/fraud)
  - [commerce](https://blog.kargo.com/tag/commerce)
  - [keepitclean](https://blog.kargo.com/tag/keepitclean)
  - [snap](https://blog.kargo.com/tag/snap)

## Austin Gilliland & David Jacobowitz

#### All Posts from Austin Gilliland & David Jacobowitz

##### [2025 Paid Social Predictions](https://blog.kargo.com/2025-paid-social-predictions)

By

[Austin Gilliland & David Jacobowitz](https://blog.kargo.com/author/austin-gilliland-david-jacobowitz) on February 18, 2025

As 2025 begins, the digital ad landscape is evolving faster than ever. Meta’s ASC is now mainstream, cookies are still here, and advancements in adtech and AI continue to reshape consumer...

[Continue Reading](https://blog.kargo.com/2025-paid-social-predictions "")