# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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### Stay up to date

## Austin Gilliland & David Jacobowitz

##### [2025 Paid Social Predictions](https://blog.kargo.com/2025-paid-social-predictions)

By [Austin Gilliland & David Jacobowitz](https://blog.kargo.com/author/austin-gilliland-david-jacobowitz) on February 18, 2025

As 2025 begins, the digital ad landscape is evolving faster than ever. Meta’s ASC is now mainstream, cookies are still here, and advancements in adtech and AI continue to reshape consumer...

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.