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Austin Gilliland
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H2 2026: New Holiday Season. New Playbook.
By
Austin Gilliland on June 17, 2026
As we head into H2’26, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the...
Meta’s Performance Marketing Summit 2026: What Marketers Need to Know
By
Austin Gilliland on May 27, 2026
Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,...
MARKETING TRENDS AND PREDICTIONS FOR 2026
By
Austin Gilliland on December 15, 2025
Trends from late 2025 are expected to carry into early 2026 as cautious consumers, rising costs, and tighter budgets shape the landscape. With discretionary spending under pressure,...
What to expect in H2: Pressure, Pivoting, and Performance
By
Austin Gilliland on July 9, 2025
As brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...
2024 Insights in Paid Social: Trends and Forecasts
By
Austin Gilliland on January 28, 2025
In the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across...
From Curiosity to Conversion with Kargo Commerce’s Dynamic Overlays
By
Austin Gilliland on December 4, 2024
Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions...