# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Austin Gilliland

#### All Posts from Austin Gilliland

##### [H2 2026: New Holiday Season. New Playbook.](https://blog.kargo.com/h2-2026-commerce-predictions)

By

[Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on June 17, 2026

As we head into H2’26, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the...

[Continue Reading](https://blog.kargo.com/h2-2026-commerce-predictions "")

##### [Meta’s Performance Marketing Summit 2026: What Marketers Need to Know](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know)

By

[Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on May 27, 2026

Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,...

[Continue Reading](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know "")

##### [MARKETING TRENDS AND PREDICTIONS FOR 2026](https://blog.kargo.com/marketing-trends-and-predictions-for-2026)

By

[Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on December 15, 2025

Trends from late 2025 are expected to carry into early 2026 as cautious consumers, rising costs, and tighter budgets shape the landscape. With discretionary spending under pressure,...

[Continue Reading](https://blog.kargo.com/marketing-trends-and-predictions-for-2026 "")

##### [What to expect in H2: Pressure, Pivoting, and Performance](https://blog.kargo.com/what-to-expect-in-h2-pressure-pivoting-and-performance)

By

[Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on July 9, 2025

As brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...

[Continue Reading](https://blog.kargo.com/what-to-expect-in-h2-pressure-pivoting-and-performance "")

##### [2024 Insights in Paid Social: Trends and Forecasts](https://blog.kargo.com/2024-insights-in-paid-social-trends-and-forecasts)

By

[Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on January 28, 2025

In the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across...

[Continue Reading](https://blog.kargo.com/2024-insights-in-paid-social-trends-and-forecasts "")

##### [From Curiosity to Conversion with Kargo Commerce’s Dynamic Overlays](https://blog.kargo.com/from-curiosity-to-conversion-with-kargo-commerces-dynamic-overlays)

By

[Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on December 4, 2024

Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions...

[Continue Reading](https://blog.kargo.com/from-curiosity-to-conversion-with-kargo-commerces-dynamic-overlays "")