# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Bailey Moore

#### All Posts from Bailey Moore

##### [Make Every Dollar Count: How Meta’s Value Tools Help Finish Q4 Strong](https://blog.kargo.com/how-metas-value-tools-help-finish-q4-strong)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on December 2, 2025

The final month of Q4 is when good campaigns need to become great ones, and this year advertisers have more tools than ever to focus on what delivers true business value. Meta’s Value...

##### [Solving Social Creative Fatigue with Innovation That Actually Works](https://blog.kargo.com/solving-creative-fatigue-with-innovation-that-actually-works)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on October 29, 2025

Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under...

##### [Smart ad spending strategies amid uncertainty](https://blog.kargo.com/smart-ad-spending-strategies-amid-uncertainty)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on June 12, 2025

As Featured On The Current

##### [Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on May 9, 2024

It’s no secret: the digital advertising space is fast-paced and constantly evolving. To survive, brands need to be nimble and willing to take bold actions to capture attention. One...

##### [Maximize Your Media Spend to SLEIGH THE HOLIDAYS](https://blog.kargo.com/maximize-your-media-spend-to-sleigh-the-holidays)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on November 15, 2023

Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,...

##### [Snapchat + Kargo Commerce: A Dynamic Duo for your Brand](https://blog.kargo.com/snapchat-kargo-commerce-a-dynamic-duo-for-your-brand)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on July 25, 2023

Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and...

##### [Getting the Most Out of Your Advantage+ Shopping Campaigns](https://blog.kargo.com/getting-most-out-advantage-shopping-campaigns)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on May 1, 2023

Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...