# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Billie Hirsh

[LinkedIn](https://www.linkedin.com/in/billie-hirsh-9470ba50/ "LinkedIn")

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### All Posts from Billie Hirsh

##### [Women’s Sports Can Launch the Next Era in CTV Advertising](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on June 3, 2024

Originally featured on ANA

[Continue Reading](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising)

##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021

As Featured On WOMENinRETAIL

[Continue Reading](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce)

##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

[Continue Reading](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts)

##### [How To Make Mobile Creative Work In Six Seconds Or Less](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on July 19, 2021

As Featured On The Drum

[Continue Reading](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less)

##### [Small Sites Got NCAA Women’s Basketball News Right](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on May 10, 2021

The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...

[Continue Reading](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right)