# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Author: Bradley Umane

#### All Posts from Bradley Umane

.jpg)](https://blog.kargo.com/the-story-behind-ctv-moments)  
##### [The Story Behind: CTV Moments](https://blog.kargo.com/the-story-behind-ctv-moments)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on June 18, 2025

In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also...

.png)](https://blog.kargo.com/digital-shopping-perfected)  
##### [Digital Shopping Perfected](https://blog.kargo.com/digital-shopping-perfected)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on January 15, 2025

How Kargo’s new Lighthouse Explorer Recreates the Showroom for Retail & Fashion Brands

.png)](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation)  
##### [Safety First: CTV Transparency Is Key to Protecting Brand Reputation](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on April 29, 2024

In light of declining traditional TV viewership, the significance of CTV has only magnified, with projections indicating that ad spending is set to soar to nearly $41 billion by 2027. This...

.png)](https://blog.kargo.com/ctv-recharts-course-advertising-future)  
##### [CTV Recharts the Course for Advertising's Future](https://blog.kargo.com/ctv-recharts-course-advertising-future)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on June 1, 2023

There is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is...

.png)](https://blog.kargo.com/story-behind-enhanced-pre-roll)  
##### [The Story behind: Enhanced Pre-Roll](https://blog.kargo.com/story-behind-enhanced-pre-roll)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on February 28, 2023

While video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach...

##### [Staying Brand-Safe in a Social World](https://blog.kargo.com/staying-brand-safe-social-world)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on December 20, 2022

How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...

##### [Four Fearful Strategies to Avoid to Survive Economic Instability](https://blog.kargo.com/four-fearful-strategies-avoid-to-survive-economic-instability)  
By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on September 14, 2022

Global crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be...