# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ## Chris Keune ### All Posts from Chris Keune ##### [Content, Commercials And Commerce: The Future Of Ads On Netflix](https://blog.kargo.com/content-commercials-commerce-future-of-ads-on-netflix) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on May 23, 2022 As featured on AdExchanger [Continue Reading](https://blog.kargo.com/content-commercials-commerce-future-of-ads-on-netflix) ##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021 As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary... [Continue Reading](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) ##### [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on February 24, 2021 As Featured On MarTech Series [Continue Reading](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) ##### [Discover New Audiences with Kargo’s A2C Solution](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on January 7, 2021 We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways... [Continue Reading](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution) ##### [Routinely Mobile at Home](https://blog.kargo.com/mobileathome) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on May 5, 2020 As seen on AiThority [Continue Reading](https://blog.kargo.com/mobileathome) ##### [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 17, 2019 As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are... [Continue Reading](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) ##### [Changing the Ad Narrative to Enhance Customer Experience](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on April 19, 2019 As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating.... [Continue Reading](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience) ##### [Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person](https://blog.kargo.com/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on April 9, 2019 As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ... [Continue Reading](https://blog.kargo.com/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person) ##### [Are Your Ads Emotionally Unavailable?](https://blog.kargo.com/are-your-ads-emotionally-unavailable) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on December 4, 2018 As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where... [Continue Reading](https://blog.kargo.com/are-your-ads-emotionally-unavailable)