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David Jacobowitz
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Cyber Season isn’t a sprint, it’s a marathon
By
David Jacobowitz on November 10, 2025
Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve...
The Bridge Between Digital & Physical: Why Omni-Channel is No Longer Optional
By
David Jacobowitz on September 24, 2025
If you’ve been in marketing long enough, you’ve probably seen the pendulum swing.
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Missed Meta’s Performance Marketing Summit? Here’s All You Need to Know
By
David Jacobowitz on June 18, 2025
In June, Meta gathered elite performance marketers from across the country to share their bold vision for the future of digital advertising.
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Consumers Are Spending Smarter: Inflation, Tariffs & The Media Impact
By
David Jacobowitz on April 15, 2025
As of March 2025, there has been non-stop conversation around tariffs, including up to 25% on all goods from Canada and Mexico, as well as a 10% tariff on all Chinese imports. Coupled with...
Maximum Shoppability:Product-Level Video
By
David Jacobowitz on March 6, 2025
It’s no secret that consumers are actively on and primed for a continued shopping spree even after the holiday season. Browsing feeds, scrolling through stories—everyone’s continuously...
.png)](https://blog.kargo.com/the-meta-advantage-this-holiday "")
The Meta Advantage this Holiday
By
David Jacobowitz on September 30, 2024
With Summer in the rear view mirror, preparations for the upcoming holiday season should be in full swing. Here are insights to help you navigate and hopefully reap the rewards of these...