# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Demand Partnerships

### All Posts from Demand Partnerships

##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world.

##### [Ad Networks and Fraud](https://blog.kargo.com/ad-networks-and-fraud)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 20, 2019

Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years.

##### [Ad Networks and Targeting](https://blog.kargo.com/ad-networks-and-targeting)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 13, 2019

Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served.

##### [Ad Networks and Pricing](https://blog.kargo.com/ad-networks-and-pricing)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 7, 2019

The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in order...

##### [How do Ad Networks Work?](https://blog.kargo.com/how-do-ad-networks-work)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 3, 2019

Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the...