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Isabel Sackner-Bernstein
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Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience
By
Isabel Sackner-Bernstein on December 3, 2024
Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a...
How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey
By
Isabel Sackner-Bernstein on December 8, 2022
Marketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...