# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Isabel Sackner-Bernstein

#### All Posts from Isabel Sackner-Bernstein

##### [Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience](https://blog.kargo.com/gen-z-101-kargos-crash-course-in-reaching-this-elusive-audience)

By

[Isabel Sackner-Bernstein](https://blog.kargo.com/author/isabel-sackner-bernstein) on December 3, 2024

Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a...

[Continue Reading](https://blog.kargo.com/gen-z-101-kargos-crash-course-in-reaching-this-elusive-audience "")

##### [How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey](https://blog.kargo.com/how-pharmaceutical-marketers-can-find-audience-along-patient-journey)

By

[Isabel Sackner-Bernstein](https://blog.kargo.com/author/isabel-sackner-bernstein) on December 8, 2022

Marketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...

[Continue Reading](https://blog.kargo.com/how-pharmaceutical-marketers-can-find-audience-along-patient-journey "")