# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## James Falzone & Natasha Super

##### [The Story Behind: Swipe Up & Tri-Plex](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex)

By
[James Falzone & Natasha Super](https://blog.kargo.com/author/james-falzone-natasha-super) on February 4, 2021

Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...

[Continue Reading](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex)