# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Jessica Pellen

##### [Seize the Moment: How Kargo CTV Overlays Lean into Viewers’ Content Connection](https://blog.kargo.com/seize-the-moment-how-kargo-ctv-overlays-lean-into-viewers-content-connection)  
By [Jessica Pellen](https://blog.kargo.com/author/jessica-pellen) on December 9, 2024

Commercial breaks present advertisers with a variety of issues, as they can serve as opportunities for viewers to leave the room — and the screen — or serve as a disruption during an...

[Continue Reading](https://blog.kargo.com/seize-the-moment-how-kargo-ctv-overlays-lean-into-viewers-content-connection)

##### [3 ways AI helps advertisers measure campaigns better](https://blog.kargo.com/3-ways-ai-helps-advertisers-measure-campaigns-better)  
By [Jessica Pellen](https://blog.kargo.com/author/jessica-pellen) on June 25, 2024

Originally featured on American Marketer

[Continue Reading](https://blog.kargo.com/3-ways-ai-helps-advertisers-measure-campaigns-better)