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Jessica Pellen

Seize the Moment: How Kargo CTV Overlays Lean into Viewers’ Content Connection

By
Jessica Pellen on December 9, 2024
Commercial breaks present advertisers with a variety of issues, as they can serve as opportunities for viewers to leave the room — and the screen — or serve as a disruption during an...

3 ways AI helps advertisers measure campaigns better

By
Jessica Pellen on June 25, 2024
Originally featured on American Marketer