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CPG Marketers Forge A New (and Better) Path
By
Kargo Insider on August 20, 2020
Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.
Learnings and Insights From The In-House Media Movement
By
Kargo Insider on August 18, 2020
One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...
Kargo's Socially Distant Media Industry Mother's Day Roast
By
Kargo Insider on May 19, 2020
Our Socially Distant Media Industry's Mother's Day Roast was a success, with over $20,000 raised & 500 meals delivered to the doctors & nurses who were spending their Mother's Day on the...
AdExchanger PODCAST: Social Distancing With Friends
By
Kargo Insider on April 17, 2020
'Doing Well by Doing Good' in Partnership with the Ad Council
By
Kargo Insider on December 9, 2019
Kargo Prepares for Privacy Laws with First CRO and a New Ad Format
By
Kargo Insider on December 4, 2019
Full article can be seen on Business Insider
TECHSPLAINING
By
Kargo Insider on June 29, 2017
You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...
Think Small: Smarter Video Practices for Smartphones
By
Kargo Insider on June 15, 2017
A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in the...
THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By
Kargo Insider on March 29, 2017
On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...