# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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  - [All](https://blog.kargo.com/)
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#### All Posts from Kargo

##### [The Creative Advertising Technologies Landscape, Q2 2026](https://blog.kargo.com/creative-determines-medias-performance-forrester-report)

By

[Kargo](https://blog.kargo.com/author/kargo) on May 26, 2026

Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm

[Continue Reading](https://blog.kargo.com/creative-determines-medias-performance-forrester-report "")

.png)](https://blog.kargo.com/mars-agency-x-kargo-a-real-time-data-win "")

##### [Mars Agency x Kargo: A Real-Time Data Win](https://blog.kargo.com/mars-agency-x-kargo-a-real-time-data-win)

By

[Kargo](https://blog.kargo.com/author/kargo) on February 27, 2024

Q&A With Peter Gent, Director of Data Partnerships, The mars agency The Mars Agency connects world class brands with shoppers everywhere commerce happens. The agency strives to drive growth...

[Continue Reading](https://blog.kargo.com/mars-agency-x-kargo-a-real-time-data-win "")

.jpg)](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting "")

##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting)

By

[Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021

As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...

[Continue Reading](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting "")

##### [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt)

By

[Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

[Continue Reading](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt "")