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Lauren O' Keefe Hendricks

All Posts from Lauren O' Keefe Hendricks

4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...