Kargo Blog | Michael Shaughnessy

Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...

How Brands are Fighting Ad Fatigue with New Creative Strategies

Michael Shaughnessy on August 10, 2022

As featured on ANA

France Paves The Way For More Action Against Google’s Unfair Practices

Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

Avoiding A Bad Google Breakup

Michael Shaughnessy on June 1, 2021

As Featured OnAdExchanger

The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences

Michael Shaughnessy on April 8, 2021

As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...

How Publishers Can Win in the Social World

Michael Shaughnessy on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . ....

Publishers Have A Window Of Opportunity To Change Google And Facebook

Michael Shaughnessy on January 26, 2021

As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...