# The Story Behind: Runway # The Story Behind: AT&T’s ‘It Can Wait’ Campaign # A Brighter Branding Idea: Kargo Lighthouse ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ### Author ## Michael Shaughnessy -1.png) #### All Posts from Michael Shaughnessy ##### [Curation Fills In Gaps Left by Deal IDs on CTV](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on November 19, 2025 Originally featured in Cynopsis [Continue Reading](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv) ##### [What TikTok and YouTube can teach CTV advertisers about Gen Z](https://blog.kargo.com/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on February 12, 2024 Originally featured on WARC [Continue Reading](https://blog.kargo.com/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z) ##### [Ads That Dazzle This Holiday Season Hint at Trends for 2024](https://blog.kargo.com/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 14, 2023 Originally featured on TotalRetail [Continue Reading](https://blog.kargo.com/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024) ##### [Viewability Can’t Guarantee Performance, It’s Time to Move to Attention](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 15, 2022 Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud... [Continue Reading](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention) ##### [How Brands are Fighting Ad Fatigue with New Creative Strategies](https://blog.kargo.com/how-brands-fight-ad-fatigue-new-creative-strategies) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 10, 2022 As featured on ANA [Continue Reading](https://blog.kargo.com/how-brands-fight-ad-fatigue-new-creative-strategies) ##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021 As Featured On Advertising Week [Continue Reading](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) ##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021 As Featured OnAdExchanger [Continue Reading](https://blog.kargo.com/avoiding-a-bad-google-breakup) ##### [The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on April 8, 2021 As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for... [Continue Reading](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) ##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021 We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . .... [Continue Reading](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) ##### [Publishers Have A Window Of Opportunity To Change Google And Facebook](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 26, 2021 As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,... [Continue Reading](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook)