Kargo Blog | Michael Shaughnessy

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Author: Michael Shaughnessy

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All Posts from Michael Shaughnessy

Curation Fills In Gaps Left by Deal IDs on CTV

By Michael Shaughnessy on November 19, 2025

Originally featured in Cynopsis

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What TikTok and YouTube can teach CTV advertisers about Gen Z

By Michael Shaughnessy on February 12, 2024

Originally featured on WARC

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Ads That Dazzle This Holiday Season Hint at Trends for 2024

By Michael Shaughnessy on December 14, 2023

Originally featured on TotalRetail

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Viewability Can’t Guarantee Performance, It’s Time to Move to Attention

By Michael Shaughnessy on December 15, 2022

Originally featured in Advertising Week

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How Brands are Fighting Ad Fatigue with New Creative Strategies

By Michael Shaughnessy on August 10, 2022

As featured on ANA

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France Paves The Way For More Action Against Google’s Unfair Practices

By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

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Avoiding A Bad Google Breakup

By Michael Shaughnessy on June 1, 2021

As Featured On AdExchanger

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The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences

By Michael Shaughnessy on April 8, 2021

As Featured On WNIP

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How Publishers Can Win in the Social World

By Michael Shaughnessy on March 10, 2021

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Publishers Have A Window Of Opportunity To Change Google And Facebook

By Michael Shaughnessy on January 26, 2021

As Featured On AdExchanger

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