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Author: Michael Shaughnessy
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All Posts from Michael Shaughnessy
Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy on November 19, 2025
Originally featured in Cynopsis
What TikTok and YouTube can teach CTV advertisers about Gen Z
By Michael Shaughnessy on February 12, 2024
Originally featured on WARC
Ads That Dazzle This Holiday Season Hint at Trends for 2024
By Michael Shaughnessy on December 14, 2023
Originally featured on TotalRetail
Viewability Can’t Guarantee Performance, It’s Time to Move to Attention
By Michael Shaughnessy on December 15, 2022
Originally featured in Advertising Week
How Brands are Fighting Ad Fatigue with New Creative Strategies
By Michael Shaughnessy on August 10, 2022
As featured on ANA
France Paves The Way For More Action Against Google’s Unfair Practices
By Michael Shaughnessy on August 5, 2021
As Featured On Advertising Week
Avoiding A Bad Google Breakup
By Michael Shaughnessy on June 1, 2021
As Featured On AdExchanger
The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By Michael Shaughnessy on April 8, 2021
As Featured On WNIP
How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021
Publishers Have A Window Of Opportunity To Change Google And Facebook
By Michael Shaughnessy on January 26, 2021
As Featured On AdExchanger