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Author: Michael Shaughnessy

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Curation Fills In Gaps Left by Deal IDs on CTV

By Michael Shaughnessy on November 19, 2025

Originally featured in Cynopsis

What TikTok and YouTube can teach CTV advertisers about Gen Z

By Michael Shaughnessy on February 12, 2024

Originally featured on WARC

Ads That Dazzle This Holiday Season Hint at Trends for 2024

By Michael Shaughnessy on December 14, 2023

Originally featured on TotalRetail

Viewability Can’t Guarantee Performance, It’s Time to Move to Attention

By Michael Shaughnessy on December 15, 2022

Originally featured in Advertising Week

How Brands are Fighting Ad Fatigue with New Creative Strategies

By Michael Shaughnessy on August 10, 2022

As featured on ANA

France Paves The Way For More Action Against Google’s Unfair Practices

By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

Avoiding A Bad Google Breakup

By Michael Shaughnessy on June 1, 2021

As Featured OnAdExchanger

The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences

By Michael Shaughnessy on April 8, 2021

As Featured On WNIP

How Publishers Can Win in the Social World

By Michael Shaughnessy on March 10, 2021

Publishers Have A Window Of Opportunity To Change Google And Facebook

By Michael Shaughnessy on January 26, 2021

As Featured On AdExchanger

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.