# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

### Topics

- Select a Topic
  - [All](https://blog.kargo.com/)
  - [Ad Tech](https://blog.kargo.com/tag/ad-tech)
  - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising)
  - [Insider](https://blog.kargo.com/tag/insider)
  - [Mobile](https://blog.kargo.com/tag/mobile)
  - [Performance](https://blog.kargo.com/tag/performance)
  - [Creative](https://blog.kargo.com/tag/creative)
  - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge)
  - [Knowledge](https://blog.kargo.com/tag/knowledge)
  - [Programmatic](https://blog.kargo.com/tag/programmatic)
  - [Publishers](https://blog.kargo.com/tag/publishers)
  - [Ad Serving](https://blog.kargo.com/tag/ad-serving)
  - [Kargo](https://blog.kargo.com/tag/kargo)
  - [Brand Safe](https://blog.kargo.com/tag/brand-safe)
  - [Addressable](https://blog.kargo.com/tag/addressable)
  - [Scale](https://blog.kargo.com/tag/scale)
  - [mobileads](https://blog.kargo.com/tag/mobileads)
  - [Featured](https://blog.kargo.com/tag/featured)
  - [APAC](https://blog.kargo.com/tag/apac)
  - [cookies](https://blog.kargo.com/tag/cookies)
  - [fraud](https://blog.kargo.com/tag/fraud)
  - [commerce](https://blog.kargo.com/tag/commerce)
  - [keepitclean](https://blog.kargo.com/tag/keepitclean)
  - [snap](https://blog.kargo.com/tag/snap)

### Author: Michael Shaughnessy

-1.png)

##### [Curation Fills In Gaps Left by Deal IDs on CTV](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on November 19, 2025

Originally featured in Cynopsis

##### [What TikTok and YouTube can teach CTV advertisers about Gen Z](https://blog.kargo.com/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on February 12, 2024

Originally featured on WARC

##### [Ads That Dazzle This Holiday Season Hint at Trends for 2024](https://blog.kargo.com/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 14, 2023

Originally featured on TotalRetail

##### [Viewability Can’t Guarantee Performance, It’s Time to Move to Attention](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 15, 2022

Originally featured in Advertising Week

##### [How Brands are Fighting Ad Fatigue with New Creative Strategies](https://blog.kargo.com/how-brands-fight-ad-fatigue-new-creative-strategies)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 10, 2022

As featured on ANA

##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021

As Featured On Advertising Week

##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021

As Featured OnAdExchanger

##### [The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on April 8, 2021

As Featured On WNIP

##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021

##### [Publishers Have A Window Of Opportunity To Change Google And Facebook](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 26, 2021

As Featured On AdExchanger

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.