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Michael Shaughnessy
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All Posts from Michael Shaughnessy
Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By
Michael Shaughnessy on January 15, 2021
As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...
an interview with CafeMedia
By
Michael Shaughnessy on December 9, 2020
Governments want Google and Facebook to pay in dollars. They should pay in data.
By
Michael Shaughnessy on December 4, 2020
As featured on Whats New In Publishing
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To thrive without cookies, brands must adopt more nuanced blocking techniques
By
Michael Shaughnessy on October 13, 2020
As featured on ClickZ
The Next Phase In SPO Is Based On Value Creation
By
Michael Shaughnessy on July 15, 2020
As seen on AdExchanger