# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Rhea Rizk

### All Posts from Rhea Rizk

##### [Chatgpt is where your consumers are. now kargo puts you there, too.](https://blog.kargo.com/chatgpt-ads-kargo-integration)

By

[Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on June 15, 2026

Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that...

[Continue Reading](https://blog.kargo.com/chatgpt-ads-kargo-integration "")

.jpg)](https://blog.kargo.com/branded-takeover-stunts "")

##### [TURN YOUR PAGE INTO YOUR STAGE: Branded Takeover Stunts](https://blog.kargo.com/branded-takeover-stunts)

By

[Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on January 28, 2026

Big brand moments are harder to own than ever. Launches, cultural moments, and seasonal pushes are increasingly competing for attention in crowded feeds, where messages blur together and...

[Continue Reading](https://blog.kargo.com/branded-takeover-stunts "")

##### [Kargo Lens Experience: Turning Holiday Shopping Into Instant Reality](https://blog.kargo.com/kargo-lens-ar-holiday-shopping-experience)

By

[Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on December 10, 2025

Meet the next generation of creative experiences. Kargo Lens is an AR-powered ad format that lets shoppers see products in their world—right within the creative, no app necessary. Instead...

[Continue Reading](https://blog.kargo.com/kargo-lens-ar-holiday-shopping-experience "")

##### [Cohort Intelligence: From Taxonomy to Telepathy](https://blog.kargo.com/cohort-intelligence-from-taxonomy-to-telepathy)

By

[Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on October 27, 2025

Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level...

[Continue Reading](https://blog.kargo.com/cohort-intelligence-from-taxonomy-to-telepathy "")