# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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## Scott Johnson

##### [The Story Behind: The Branded Takeover](https://blog.kargo.com/the-story-behind-the-branded-takeover)

By

[Scott Johnson](https://blog.kargo.com/author/scott-johnson) on August 27, 2019

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...

[Continue Reading](https://blog.kargo.com/the-story-behind-the-branded-takeover)

##### [the story behind: The HighRise](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise)

By

[Scott Johnson](https://blog.kargo.com/author/scott-johnson) on July 24, 2019

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know...

[Continue Reading](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise)