# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Scott Johnson

##### [The Story Behind: The Branded Takeover](https://blog.kargo.com/the-story-behind-the-branded-takeover)  
By [Scott Johnson](https://blog.kargo.com/author/scott-johnson) on August 27, 2019  
From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...

[Continue Reading](https://blog.kargo.com/the-story-behind-the-branded-takeover)

##### [the story behind: The HighRise](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise)  
By [Scott Johnson](https://blog.kargo.com/author/scott-johnson) on July 24, 2019  
At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know...

[Continue Reading](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise)

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.