# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Susan Zou

### All Posts from Susan Zou

##### [Automating Creative, Elevating Performance: The Kargo AI Advantage](https://blog.kargo.com/automating-creative-elevating-performance-the-kargo-ai-advantage)

By  
[Susan Zou](https://blog.kargo.com/author/susan-zou) on June 3, 2024

No matter your industry, calling, or walk of life, AI has become a critical part of the conversation. However, its implications cannot be underestimated or overlooked. Good, bad or...

##### [Snapchat x Kargo Raise The Bar to Provide Consumer Engagement and Brand Impact on Shoppable Ads](https://blog.kargo.com/snapchat-x-kargo-raise-the-bar-to-provide-consumer-engagement-and-brand-impact-on-shoppable-ads)

By  
[Susan Zou](https://blog.kargo.com/author/susan-zou) on April 3, 2024

We know that humans are social animals and that we react to the world around us. We like seeing what our friends are doing and buying - and we often join them.