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Tal Almany

All Posts from Tal Almany

Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely

By

Tal Almany on March 11, 2025

Originally featured on Advertising Week

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Why Advertisers Trust Kargo in a Fact-Check-Free Era

By

Tal Almany on January 27, 2025

Fact checkers on social media are going by the wayside in favor of “community notes.”

We All Have A Role To Play In Ending MFA

By

Tal Almany on May 28, 2024

Originally featured on AdExchanger

Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

By

Tal Almany on September 16, 2022

As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.