# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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## Tal Almany

#### All Posts from Tal Almany

##### [Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely](https://blog.kargo.com/buying-media-on-ctv-isnt-web-buying-2.0-but-something-new-entirely)

By

[Tal Almany](https://blog.kargo.com/author/tal-almany) on March 11, 2025

Originally featured on Advertising Week

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##### [Why Advertisers Trust Kargo in a Fact-Check-Free Era](https://blog.kargo.com/why-advertisers-trust-kargo-in-a-fact-check-free-era)

By

[Tal Almany](https://blog.kargo.com/author/tal-almany) on January 27, 2025

Fact checkers on social media are going by the wayside in favor of “community notes.”

##### [We All Have A Role To Play In Ending MFA](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa)

By

[Tal Almany](https://blog.kargo.com/author/tal-almany) on May 28, 2024

Originally featured on AdExchanger

##### [Stop Wasting Your Ad Spend On Made-For-Advertising Publishers](https://blog.kargo.com/stop-wasting-your-ad-spend-on-made-for-advertising-publishers)

By

[Tal Almany](https://blog.kargo.com/author/tal-almany) on September 16, 2022

As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.