# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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### Blog Posts

- [H2 2026: New Holiday Season. New Playbook.](https://blog.kargo.com/h2-2026-commerce-predictions)
  - By [Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on June 17, 2026
  
As we head into H2’26, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the...

[Continue Reading](https://blog.kargo.com/h2-2026-commerce-predictions)

- [Chatgpt is where your consumers are. now kargo puts you there, too.](https://blog.kargo.com/chatgpt-ads-kargo-integration)
  - By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on June 15, 2026
  
Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that...

[Continue Reading](https://blog.kargo.com/chatgpt-ads-kargo-integration)

- [Meta’s Performance Marketing Summit 2026: What Marketers Need to Know](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know)
  - By [Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on May 27, 2026
  
Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,...

[Continue Reading](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know)

- [The Creative Advertising Technologies Landscape, Q2 2026](https://blog.kargo.com/creative-determines-medias-performance-forrester-report)
  - By [Kargo](https://blog.kargo.com/author/kargo) on May 26, 2026
  
Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm.

[Continue Reading](https://blog.kargo.com/creative-determines-medias-performance-forrester-report)

- [Performance, Speed, and Trust - Imagine the Possibilities](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities)
  - By [Alena Morris](https://blog.kargo.com/author/alena-morris) on May 15, 2026
  
There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes.

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- [As AI Grows, So Do Sustainability Concerns](https://blog.kargo.com/as-ai-grows-so-do-sustainability-concerns)
  - By [Joe Lanzerotti](https://blog.kargo.com/author/joe-lanzerotti) on April 28, 2026
  
In July 2024, I published a Kargo blog post titled “AI Is Hot. Literally.” In it, I analyzed record-breaking temperature trends that were still developing at the time of writing. When the...

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- [Want Quality Outcomes? The Open Web Delivers](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers)
  - By [Alena Morris](https://blog.kargo.com/author/alena-morris) on March 25, 2026
  
AI Search Reduces Open Web Impressions, But Increases Attentional Value.

[Continue Reading](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers)