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Top Advertising Trends to Expect in 2022
By Ashley Hurwitz on January 6, 2022
As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...
The Story Behind: Kargo APAC Named Best Media Platform by B&T
By Becca Poeta on December 14, 2021
The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.
Kargo Kares: Taking On the Fight Against Cancer
By Ashley Hurwitz on December 2, 2021
Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to...
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Understanding Data Bias in an AI-Driven World
By Haley Massa on November 29, 2021
Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...
Kargo x StitcherAds: A Note From The CEO
By Harry Kargman on October 29, 2021
With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence...
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Kargo Reinvents Advertising With AI-Driven Contextual Targeting
By Kargo on October 7, 2021
As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...
Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce
By Billie Hirsh on October 4, 2021
As Featured On WOMENinRETAIL
Goodbye, Cookie. Hello, UID 2.0 (and more)
By Majid Baber on September 13, 2021
Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...
Finding the Future of Measurement with Cohorts
By Billie Hirsh on August 17, 2021
As Featured On Advertising Week In Partnership With Upwave
The Story Behind: Q3 Ad Innovation
By Kargo Design Team on August 11, 2021
There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...