# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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### Stay up to date

##### [Top Advertising Trends to Expect in 2022](https://blog.kargo.com/top-advertising-trends-expect-2022)  
By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on January 6, 2022  
As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...

##### [The Story Behind: Kargo APAC Named Best Media Platform by B&T](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt)  
By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on December 14, 2021  
The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.

##### [Kargo Kares: Taking On the Fight Against Cancer](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer)  
By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on December 2, 2021  
Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to...

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##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world)  
By [Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021  
Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...

##### [Kargo x StitcherAds: A Note From The CEO](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo)  
By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 29, 2021  
With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence...

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##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting)  
By [Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021  
As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...

##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce)  
By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021  
As Featured On WOMENinRETAIL

##### [Goodbye, Cookie. Hello, UID 2.0 (and more)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more)  
By [Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021  
Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts)  
By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021  
As Featured On Advertising Week In Partnership With Upwave

##### [The Story Behind: Q3 Ad Innovation](https://blog.kargo.com/the-story-behind-q3-ad-innovation)  
By [Kargo Design Team](https://blog.kargo.com/author/kargo-design-team) on August 11, 2021  
There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...