Kargo Blog (14)
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The Story Behind: Social Echo
By
John Randolph on October 27, 2020
I’m scrolling through my Instagram feed when I stumble upon an ad for sunglasses. I stop, swipe through the photo carousel, click through to the website and start shopping. The thing is, I...
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2020: The Year of Disruption
By
Troy Troutner on October 19, 2020
As seen on AdClubNY
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To thrive without cookies, brands must adopt more nuanced blocking techniques
By
Michael Shaughnessy on October 13, 2020
As featured on ClickZ
AW2020: One-on-One with Harry Kargman
By
Kargo Insider on September 29, 2020
Excited to be back at Advertising Week this year! To kick things off, Harry caught up with our dear friend Matt Scheckner to discuss the challenges & learnings resulting from marketing &...
Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP
By
Becca Poeta on September 17, 2020
As featured on AMP
#SeeHerFORWARD featuring Harry Kargman
By
SeeHer on September 9, 2020
As seen on SEEHER
Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By
Beet.TV on August 31, 2020
As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...
The Story Behind: Social Canvas
By
Abe Storey on August 26, 2020
When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell...
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Fast Food On Demand: QSR's Quick-Change Pandemic Response
By
Kargo Insider on August 20, 2020
Brand Leaders from Burger King, El Pollo Loco, Jack in The Box and Pizza Hut Share Their Plans
CPG Marketers Forge A New (and Better) Path
By
Kargo Insider on August 20, 2020
Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.