Kargo Blog (15)
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Learnings and Insights From The In-House Media Movement
By Kargo Insider on August 18, 2020
One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...
Invitation Only: The World of PMP's
By Krystle Blume on August 13, 2020
The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.
The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020
As seen on AdExchanger
Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world.
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4 industries that are moving product discovery to the digital aisle
By MikMak on June 4, 2020
Blog written by MikMak There are certain things that a brick and mortar store can take for granted. Physical storefronts have tried and true methods to bring shoppers into the store, direct...
Kargo's Socially Distant Media Industry Mother's Day Roast
By Kargo Insider on May 19, 2020
Our Socially Distant Media Industry's Mother's Day Roast was a success, with over $20,000 raised & 500 meals delivered to the doctors & nurses who were spending their Mother's Day on the...
Routinely Mobile at Home
By Chris Keune on May 5, 2020
As seen on AiThority
AdExchanger PODCAST: Social Distancing With Friends
By Kargo Insider on April 17, 2020
The Story Behind: The Wrapper
By Ben Raifman on April 15, 2020
The Story Behind: Hershey's Kit Kat Halloween Campaign
By Jennifer Churchill on April 1, 2020