Kargo Blog (17)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
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Scott Johnson on August 27, 2019
From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...
By
Ashesh Mazumdar on August 7, 2019
The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...
By
Scott Johnson on July 24, 2019
At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know...
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Joshua Blum on July 23, 2019
Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers
By
Chris Keune on July 17, 2019
As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...
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Becca Poeta on July 15, 2019
Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.
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Demand Partnerships on June 20, 2019
Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years.
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Demand Partnerships on June 13, 2019
Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served.
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Demand Partnerships on June 7, 2019
The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in order...
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Demand Partnerships on June 3, 2019
Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the...