# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ### How Do Foldable Screens Impact Mobile Advertising? By [Ryan Polley](https://blog.kargo.com/author/ryan-polley) on May 12, 2019 As featured on MarTech Series Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the... [Continue Reading](https://blog.kargo.com/how-do-foldable-screens-impact-mobile-advertising) ### Changing the Ad Narrative to Enhance Customer Experience By [Chris Keune](https://blog.kargo.com/author/chris-keune) on April 19, 2019 As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating.... [Continue Reading](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience) ### Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on April 10, 2019 As featured on AdExchanger Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most... [Continue Reading](https://blog.kargo.com/googles-move-to-first-price-auctions-will-pressure-other-dsps-to-compete) ### Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person By [Chris Keune](https://blog.kargo.com/author/chris-keune) on April 9, 2019 As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ... [Continue Reading](https://blog.kargo.com/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person) ### Are Your Ads Emotionally Unavailable? By [Chris Keune](https://blog.kargo.com/author/chris-keune) on December 4, 2018 As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where... [Continue Reading](https://blog.kargo.com/are-your-ads-emotionally-unavailable) ### FIVE MOBILE DESIGN BEST PRACTICES By [Melyssa Cramer](https://blog.kargo.com/author/melyssa-cramer) on October 11, 2018 The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design... [Continue Reading](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) ### 4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018 When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title... [Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) ### HOW TO AVOID CREATIVE BLOCK By [Melyssa Cramer](https://blog.kargo.com/author/melyssa-cramer) on June 27, 2018 We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of... [Continue Reading](https://blog.kargo.com/themobilizer/avoid-creative-block) ### HOW PUBLISHERS CAN WIN BACK ROI By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) ### THE NEW STANDARD FOR BETTER ADS By [Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018 On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which... [Continue Reading](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads)