Kargo Blog (19)
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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018 Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 Continue Reading
HOW TO COMBAT BANNER BLINDNESS
By Kentaro Oi on January 17, 2018 Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye. Continue Reading
BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC
By Tanuj Joshi on December 13, 2017 Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before... Continue Reading
CAN MOBILE AND TV TEAM UP?
By AJ Mathew on December 6, 2017 There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating... Continue Reading
HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
By Kargo on November 10, 2017 Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative. Continue Reading
MOBILE MATCH: FINDING THE PERFECT USER
By Elisa Malojer on August 31, 2017 There’s a wide pool of mobile users marketers can reach with their perfect brand message... Continue Reading
BRINGING ART TO AD TECH
By Brittany Bobo on August 2, 2017 Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” Continue Reading
AD NAUSEUM
By Joshua Blum on July 24, 2017 An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. Continue Reading
TECHSPLAINING
By Kargo Insider on June 29, 2017 You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny... Continue Reading
Think Small: Smarter Video Practices for Smartphones
By Kargo Insider on June 15, 2017 A lot has changed since the first ad ran on a television screen... Continue Reading