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The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
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By Rhea Rizk on January 28, 2026
Big brand moments are harder to own than ever. Launches, cultural moments, and seasonal pushes are increasingly competing for attention in crowded feeds, where messages blur together and...
By Austin Gilliland on December 15, 2025
Trends from late 2025 are expected to carry into early 2026 as cautious consumers, rising costs, and tighter budgets shape the landscape. With discretionary spending under pressure,...
By Rhea Rizk on December 10, 2025
Meet the next generation of creative experiences. Kargo Lens is an AR-powered ad format that lets shoppers see products in their world—right within the creative, no app necessary. Instead...
By Bailey Moore on December 2, 2025
The final month of Q4 is when good campaigns need to become great ones, and this year advertisers have more tools than ever to focus on what delivers true business value. Meta’s Value...
By Michael Shaughnessy on November 19, 2025
Originally featured in Cynopsis
By Alena Morris on November 18, 2025
Originally featured on Streaming Media
By David Jacobowitz on November 10, 2025
Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve...
By Alexandria Brown on November 6, 2025
As Featured on ANA
By Bailey Moore on October 29, 2025
Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under...
By Rhea Rizk on October 27, 2025
Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level...