# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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### Stay up to date

By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on January 28, 2026

Big brand moments are harder to own than ever. Launches, cultural moments, and seasonal pushes are increasingly competing for attention in crowded feeds, where messages blur together and...

[Continue Reading](https://blog.kargo.com/branded-takeover-stunts)

By [Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on December 15, 2025

Trends from late 2025 are expected to carry into early 2026 as cautious consumers, rising costs, and tighter budgets shape the landscape. With discretionary spending under pressure,...

[Continue Reading](https://blog.kargo.com/marketing-trends-and-predictions-for-2026)

By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on December 10, 2025

Meet the next generation of creative experiences. Kargo Lens is an AR-powered ad format that lets shoppers see products in their world—right within the creative, no app necessary. Instead...

[Continue Reading](https://blog.kargo.com/kargo-lens-ar-holiday-shopping-experience)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on December 2, 2025

The final month of Q4 is when good campaigns need to become great ones, and this year advertisers have more tools than ever to focus on what delivers true business value. Meta’s Value...

[Continue Reading](https://blog.kargo.com/how-metas-value-tools-help-finish-q4-strong)

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on November 19, 2025

Originally featured in Cynopsis

[Continue Reading](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv)

By [Alena Morris](https://blog.kargo.com/author/alena-morris) on November 18, 2025

Originally featured on Streaming Media

[Continue Reading](https://blog.kargo.com/three-things-brands-need-for-ctv-to-flourish-in-2026)

By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on November 10, 2025

Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve...

[Continue Reading](https://blog.kargo.com/cyber-season-isnt-a-sprint-its-a-marathon)

By [Alexandria Brown](https://blog.kargo.com/author/alexandria-brown) on November 6, 2025

As Featured on ANA

[Continue Reading](https://blog.kargo.com/beyond-burnout-reviving-creative-in-paid-social)

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on October 29, 2025

Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under...

[Continue Reading](https://blog.kargo.com/solving-creative-fatigue-with-innovation-that-actually-works)

By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on October 27, 2025

Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level...

[Continue Reading](https://blog.kargo.com/cohort-intelligence-from-taxonomy-to-telepathy)