Kargo Blog (20)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
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A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC
By Jeremy Sadwith on May 30, 2017
Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.
THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By Kargo Insider on March 29, 2017
On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...
WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017
How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.
THIS IS HOW WE SCROLL
By AJ Mathew on March 8, 2017
The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...
MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016
In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...