# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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### A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC
By [Jeremy Sadwith](https://blog.kargo.com/author/jeremy-sadwith) on May 30, 2017

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

[Continue Reading](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic)

### THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...

[Continue Reading](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)

### WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

[Continue Reading](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22)

### THIS IS HOW WE SCROLL
By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on March 8, 2017

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...

[Continue Reading](https://blog.kargo.com/themobilizer/feed-vs-read)

### MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...

[Continue Reading](https://blog.kargo.com/themobilizer/heres-different-mobile-ad-formats-brain)