Kargo Blog (5)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
A Brighter Branding Idea: Kargo Lighthouse
Topics
- Select a Topic
Stay up to date
“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
By Jason Lotkowictz on January 6, 2025
Originally featured on ANA
Seize the Moment: How Kargo CTV Overlays Lean into Viewers’ Content Connection
By Jessica Pellen on December 9, 2024
Commercial breaks present advertisers with a variety of issues, as they can serve as opportunities for viewers to leave the room — and the screen — or serve as a disruption during an...
From Curiosity to Conversion with Kargo Commerce’s Dynamic Overlays
By Austin Gilliland on December 4, 2024
Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions...
Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience
By Isabel Sackner-Bernstein on December 3, 2024
Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a...
Political Advertisers Have an Untapped Opportunity in Context and Creative
By Meredith Lightstone on October 28, 2024
Originally featured on ANA
.png)
The Meta Advantage this Holiday
By David Jacobowitz on September 30, 2024
With Summer in the rear view mirror, preparations for the upcoming holiday season should be in full swing. Here are insights to help you navigate and hopefully reap the rewards of these...
The Power of Three: AI, Creative and Data Drive Better Business on Meta
By Alana Kopelson on August 1, 2024
Ready or not, Q4 is almost here. Once again, marketers find themselves contemplating the perennial quandary: will this be a time of opportunity embraced or opportunity lost? So much is on...
AI is Hot. Literally.
By Joe Lanzerotti on July 24, 2024
Hot. Hotter. Hottest. The world's on track for another summer of record-breaking temperatures. Right now, 2024 is on pace to beat 2023 as the hottest year on record and this past June...
.png)
Three Easy Ways to Avoid Fraud on CTV
By David Naffis on July 3, 2024
Originally featured on ANA
.png)
3 ways AI helps advertisers measure campaigns better
By Jessica Pellen on June 25, 2024
Originally featured on American Marketer