# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ### Stay up to date ##### [“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic](https://blog.kargo.com/endemmatic-healthcare-advertising-the-best-of-endemic-and-programmatic) By [Jason Lotkowictz](https://blog.kargo.com/author/jason-lotkowictz) on January 6, 2025 Originally featured on ANA [Continue Reading](https://blog.kargo.com/endemmatic-healthcare-advertising-the-best-of-endemic-and-programmatic) ##### [Seize the Moment: How Kargo CTV Overlays Lean into Viewers’ Content Connection](https://blog.kargo.com/seize-the-moment-how-kargo-ctv-overlays-lean-into-viewers-content-connection) By [Jessica Pellen](https://blog.kargo.com/author/jessica-pellen) on December 9, 2024 Commercial breaks present advertisers with a variety of issues, as they can serve as opportunities for viewers to leave the room — and the screen — or serve as a disruption during an... [Continue Reading](https://blog.kargo.com/seize-the-moment-how-kargo-ctv-overlays-lean-into-viewers-content-connection) ##### [From Curiosity to Conversion with Kargo Commerce’s Dynamic Overlays](https://blog.kargo.com/from-curiosity-to-conversion-with-kargo-commerces-dynamic-overlays) By [Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on December 4, 2024 Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions... [Continue Reading](https://blog.kargo.com/from-curiosity-to-conversion-with-kargo-commerces-dynamic-overlays) ##### [Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience](https://blog.kargo.com/gen-z-101-kargos-crash-course-in-reaching-this-elusive-audience) By [Isabel Sackner-Bernstein](https://blog.kargo.com/author/isabel-sackner-bernstein) on December 3, 2024 Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a... [Continue Reading](https://blog.kargo.com/gen-z-101-kargos-crash-course-in-reaching-this-elusive-audience) ##### [Political Advertisers Have an Untapped Opportunity in Context and Creative](https://blog.kargo.com/political-advertisers-have-an-untapped-opportunity-in-context-and-creative) By [Meredith Lightstone](https://blog.kargo.com/author/meredith-lightstone) on October 28, 2024 Originally featured on ANA [Continue Reading](https://blog.kargo.com/political-advertisers-have-an-untapped-opportunity-in-context-and-creative) .png) ##### [The Meta Advantage this Holiday](https://blog.kargo.com/the-meta-advantage-this-holiday) By [David Jacobowitz](https://blog.kargo.com/author/david-jacobowitz) on September 30, 2024 With Summer in the rear view mirror, preparations for the upcoming holiday season should be in full swing. Here are insights to help you navigate and hopefully reap the rewards of these... [Continue Reading](https://blog.kargo.com/the-meta-advantage-this-holiday) ##### [The Power of Three: AI, Creative and Data Drive Better Business on Meta](https://blog.kargo.com/the-power-of-three-ai-creative-and-data-drive-better-business-on-meta) By [Alana Kopelson](https://blog.kargo.com/author/alana) on August 1, 2024 Ready or not, Q4 is almost here. Once again, marketers find themselves contemplating the perennial quandary: will this be a time of opportunity embraced or opportunity lost? So much is on... [Continue Reading](https://blog.kargo.com/the-power-of-three-ai-creative-and-data-drive-better-business-on-meta) ##### [AI is Hot. Literally.](https://blog.kargo.com/ai-is-hot-literally) By [Joe Lanzerotti](https://blog.kargo.com/author/joe-lanzerotti) on July 24, 2024 Hot. Hotter. Hottest. The world's on track for another summer of record-breaking temperatures. Right now, 2024 is on pace to beat 2023 as the hottest year on record and this past June... [Continue Reading](https://blog.kargo.com/ai-is-hot-literally) .png) ##### [Three Easy Ways to Avoid Fraud on CTV](https://blog.kargo.com/three-easy-ways-to-avoid-fraud-on-ctv) By [David Naffis](https://blog.kargo.com/author/david-naffis) on July 3, 2024 Originally featured on ANA [Continue Reading](https://blog.kargo.com/three-easy-ways-to-avoid-fraud-on-ctv) .png) ##### [3 ways AI helps advertisers measure campaigns better](https://blog.kargo.com/3-ways-ai-helps-advertisers-measure-campaigns-better) By [Jessica Pellen](https://blog.kargo.com/author/jessica-pellen) on June 25, 2024 Originally featured on American Marketer [Continue Reading](https://blog.kargo.com/3-ways-ai-helps-advertisers-measure-campaigns-better)