Kargo Blog (7)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
A Brighter Branding Idea: Kargo Lighthouse
CORE Strength: How Kargo Powers Cross Channel Performance
By Jonathan DiMiceli on February 15, 2024
Maintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...
What TikTok and YouTube can teach CTV advertisers about Gen Z
By Michael Shaughnessy on February 12, 2024
Originally featured on WARC
Why Free Beats Fee: The Rise of Ad-Supported Streaming on CTV
By Victoria Hall on January 29, 2024
Everyone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST)...
Ads That Dazzle This Holiday Season Hint at Trends for 2024
By Michael Shaughnessy on December 14, 2023
Originally featured on TotalRetail
Maximize Your Media Spend to SLEIGH THE HOLIDAYS
By Bailey Moore on November 15, 2023
Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,...
How Advertisers Can Win with Direct-to-Glass Experiences
By Brittany Spicer on October 27, 2023
Originally featured on ANA
Snapchat + Kargo Commerce: A Dynamic Duo for your Brand
By Bailey Moore on July 25, 2023
Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and...
CTV Recharts the Course for Advertising's Future
By Bradley Umane on June 1, 2023
There is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is...
Getting the Most Out of Your Advantage+ Shopping Campaigns
By Bailey Moore on May 1, 2023
Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...
3 Tips For Driving Performance With Mobile Ad Creative
By Ashley Hurwitz on March 29, 2023
Originally featured on StackAdapt In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007 when the first...