# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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# A Brighter Branding Idea: Kargo Lighthouse

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## CORE Strength: How Kargo Powers Cross Channel Performance

By [Jonathan DiMiceli](https://blog.kargo.com/author/jonathan-dimiceli) on February 15, 2024

Maintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...

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## What TikTok and YouTube can teach CTV advertisers about Gen Z

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on February 12, 2024

Originally featured on WARC

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## Why Free Beats Fee: The Rise of Ad-Supported Streaming on CTV

By [Victoria Hall](https://blog.kargo.com/author/victoria-hall) on January 29, 2024

Everyone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST)...

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## Ads That Dazzle This Holiday Season Hint at Trends for 2024

By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 14, 2023

Originally featured on TotalRetail

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## Maximize Your Media Spend to SLEIGH THE HOLIDAYS

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on November 15, 2023

Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,...

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## How Advertisers Can Win with Direct-to-Glass Experiences

By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on October 27, 2023

Originally featured on ANA

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## Snapchat + Kargo Commerce: A Dynamic Duo for your Brand

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on July 25, 2023

Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and...

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## CTV Recharts the Course for Advertising's Future

By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on June 1, 2023

There is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is...

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## Getting the Most Out of Your Advantage+ Shopping Campaigns

By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on May 1, 2023

Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...

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## 3 Tips For Driving Performance With Mobile Ad Creative

By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on March 29, 2023

Originally featured on StackAdapt In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007 when the first...

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