Kargo Blog (8)
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How to Make Retail Brand Campaigns Work Harder in a Tight Market
By Kyle Green on March 22, 2023
Originally featured on ANA
The Story behind: Enhanced Pre-Roll
By Bradley Umane on February 28, 2023
While video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach...
The Story Behind: Runway
By Natasha Super & Renee Kim on February 9, 2023
At Kargo, going the distance for our clients with our design creativity and innovation is just what we do. We're constantly listening, evolving, and innovating in an effort to create...
How to Make TikTok Video Creative Work Harder
By Kyle Green on January 9, 2023
Originally featured in Luxury Daily
Staying Brand-Safe in a Social World
By Bradley Umane on December 20, 2022
How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...
Viewability Can’t Guarantee Performance, It’s Time to Move to Attention
By Michael Shaughnessy on December 15, 2022
Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...
How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey
By Isabel Sackner-Bernstein on December 8, 2022
Marketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...
Meet Kargo’s Newest Executives: Jeannine Shao Collins & Matt Novick
By Kargo Insider on November 29, 2022
The Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary...
5 Effective Advertising Habits to Make Your Brand Shine
By Ashley Hurwitz on November 10, 2022
In today’s world, everywhere you look, we are bombarded by ads. From mobile banners to highway billboards, the average person is exposed to 6,000 to 10,000 ads every single day.
3 Ways to Make Creative Work Better in Today’s Economic Climate
By Brittany Spicer on October 24, 2022
As featured on ANA People are exposed to about 10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant.