# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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### Stay up to date

##### Search The Blog

##### [How to Make Retail Brand Campaigns Work Harder in a Tight Market](https://blog.kargo.com/how-to-make-retail-brand-campaigns-work-harder-tight-market)
By
[Kyle Green](https://blog.kargo.com/author/kyle-green) on March 22, 2023

Originally featured on ANA

##### [The Story behind: Enhanced Pre-Roll](https://blog.kargo.com/story-behind-enhanced-pre-roll)
By
[Bradley Umane](https://blog.kargo.com/author/bradley-umane) on February 28, 2023

While video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach...

##### [The Story Behind: Runway](https://blog.kargo.com/story-behind-runway)
By
[Natasha Super & Renee Kim](https://blog.kargo.com/author/natasha-super-renee-kim) on February 9, 2023

At Kargo, going the distance for our clients with our design creativity and innovation is just what we do. We're constantly listening, evolving, and innovating in an effort to create...

##### [How to Make TikTok Video Creative Work Harder](https://blog.kargo.com/how-to-make-tiktok-video-creative-work-harder)
By
[Kyle Green](https://blog.kargo.com/author/kyle-green) on January 9, 2023

Originally featured in Luxury Daily

##### [Staying Brand-Safe in a Social World](https://blog.kargo.com/staying-brand-safe-social-world)
By
[Bradley Umane](https://blog.kargo.com/author/bradley-umane) on December 20, 2022

How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...

##### [Viewability Can’t Guarantee Performance, It’s Time to Move to Attention](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention)
By
[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 15, 2022

Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...

##### [How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey](https://blog.kargo.com/how-pharmaceutical-marketers-can-find-audience-along-patient-journey)
By
[Isabel Sackner-Bernstein](https://blog.kargo.com/author/isabel-sackner-bernstein) on December 8, 2022

Marketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...

##### [Meet Kargo’s Newest Executives: Jeannine Shao Collins & Matt Novick](https://blog.kargo.com/meet-kargo-newest-executives-jeannine-shao-collins-matt-novick)
By
[Kargo Insider](https://blog.kargo.com/author/kargo-insider) on November 29, 2022

The Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary...

##### [5 Effective Advertising Habits to Make Your Brand Shine](https://blog.kargo.com/5-effective-advertising-habits-make-your-brand-shine)
By
[Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on November 10, 2022

In today’s world, everywhere you look, we are bombarded by ads. From mobile banners to highway billboards, the average person is exposed to 6,000 to 10,000 ads every single day.

##### [3 Ways to Make Creative Work Better in Today’s Economic Climate](https://blog.kargo.com/3-ways-make-creative-work-better-todays-economic-climate)
By
[Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on October 24, 2022

As featured on ANA People are exposed to about 10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant.